In the new pattern of international market, China's textile and garment industry is moving from traditional industries to new manufacturing service industry, fashion industry and strategic emerging industries to upgrade. Era of great change in the context of the state's most important driving force for innovation-driven development as a manufacturing next. So, the industry, companies should look at how to properly innovation, should establish how innovative ideas? Currently, the economic restructuring and transformation of the industry, market demand and industrial international garment industry is extremely important to optimize the layout. For the innovation and development of the apparel industry to be the depth of thinking, to abandon the kind of formal, superficial innovation, promote pragmatic innovation, integrated innovation.
Executive vice president of China National Garment Association Chen Dapeng in 2014 China Textile Innovation conference that truly continuous innovation of enterprises and brands, not innovation as a slogan, but as a corporate culture. Business every step of the development and improvement of consumers and innovation both rely on market forces to make pragmatic innovation has become a real driving force. To get the perspective of the nature of business and property development, the core or from industry to look at innovative and pragmatic innovation.
"Recently, I've been thinking about a problem, Chinese garment industry after 30 years of rapid development, has entered into a comprehensive adjustment, transformation and upgrading of the new era. At present, the most important driving force of innovation as a manufacturing country to the next step of development. So , industry, enterprises should how to properly treat innovation, should establish how innovative ideas? "Chen Dapeng said that the apparel industry as a very market-oriented industry, 30 years has been the development of continuous innovation, innovative ideas some entrepreneurs very much, also very advanced. But it must be objectively seen, perhaps because of some formal, superficial innovation, leading to difficulties in the development of some of the current business. In the new period of adjustment, the face of changing market needs and innovation are very important, but more needs to think rationally essence of innovation.
Apparel industry by SMEs, "Small businesses do professional, big companies do platform", each enterprise should be clearly aware of their position in the whole industry chain, do specialize in fine, to implement every aspect of innovation to provide consumers with the best value for money products and services.
Chen Dapeng said: "I took part in the Sino-French clothing entrepreneur exchanges fully understood in France Fashion Summit 2014 Hermes president lectured family inherited the pursuit of high-quality products and artisan spirit, the same treatment as the treatment of art product attitude. ; president of Agnès B mainly talked about product development and consumer research, particularly in different countries of the international market analysis and understanding, have talked very real "These are world-class enterprise, is truly continuous innovation. of the brand, they did not regard innovation as a slogan, talks about, but every step of the development and promotion of all innovation. Their innovation is to follow the principles of corporate and commercial nature, industry, based on consumer demand and market changes.
Currently, consumer demand is changing, changing consumption patterns, market structure is changing; business development from shortage to surplus homogenization, from large-scale to multi-level, diversified, individualized; channel expansion from a single Agent to Direct , hosting, electricity providers and so the whole channel development. Now many enterprises are difficulties and problems, because they failed to adapt and keep up with changes in this environment.
In the past the process of rapid development, some companies indulging in impulsive formal innovation, some even a departure from business and industry primitive. For example, some companies in order to practice the "channel is king" concept will continue to shop, rapid expansion, and not on the market, the consumer rational analysis, but also do not have a complete system support, integrated collaboration of the upstream industry chain is also inadequate attention. Entrepreneurs pay more attention to the development of the terminal, a good relationship with the mall, but the upstream fiber business, fabric companies, manufacturing companies do not pay attention. And some companies behind the rapid development of a set of fibers, fabrics, design and development, manufacturing, logistics and many other outstanding enterprises in the supply chain system to make rapid response support. At present, China's most outstanding fabric companies, garment manufacturing companies are in for some international brands, but they did not cause enough attention to domestic brands. Chinese clothing brand in the construction industry chain system, work under the terms of the supply chain system is not enough.
Chen Dapeng said that in the period of transition and change the current economic sectors, to stand the nature and properties of the angle of view of all industries and sectors of innovation because innovation is pragmatic. Fortunately, in recent years a number to meet the challenges, and actively adjust, focus the main industry and products, but also pragmatic, innovative companies at the forefront of the industry, these companies are leading the innovation and development of the next direction of the industry, they will be the industry mainstay future development.
For pragmatic innovation, chairman and general manager of Shanghai Technology Co. 柴方军 RoyalTek fashion that the introduction of information technology is an important means of pragmatic innovation and build their core competitive advantage. 4.0 In the industrial era, since RoyalTek internal data digitization, product development efficiency and dramatically improve the success rate, the company fully adapted to the short delivery, fast fashion requirements, and gradually turned from manufacturing to complete the gorgeous manufacturing services industry.